WestPack | February 12-14, 2013 | Anaheim Convention Center, Anaheim, CA

WestPack Seminars Agenda

Tuesday, February 12, 2013

Seminar One — Sustainability and Materials
10:00 - 11:45 am

Innovations in materials continue to drive sustainability in packaging along with consumer desire and regulations. In this 2-hour seminar, examine a case study and see how you stack up. Discover how bioplastics development is advancing and how your packaging can benefit. Finally, see how the packaging industry must adapt to ensure better product adoption from consumers."

Expert-led sessions will explore:

Green innovation to enable sustainable growth
Jason Pelz, VP, Environment at Tetra Pak Inc.

Delivering value not waste to consumers: how sustainable design can reshape the role of packaging
Jason Foster, Founder & CEO, Replenish

Examining the latest development and innovations in bioplastics derived from plant protein
David Grewell, PhD, Associate Professor Department of Agricultural and Biosystems Engineering, Iowa State University
Co-authors:
James Schrader,
PhD, Assistant Scientist III, Iowa State University
Jeff Cooper,
Engineering Manager, R&D/Leverage

Seminar Two — Smart Packaging
1:00 - 2:45 pm

Smart packaging promotes a more integrated packaging system to connect and meet the needs of tomorrow’s consumers – a must in a competitive marketplace.

This hands-on seminar will explore packaging with improved functionality. Hear case studies from Microsoft and Ready Pac Foods while analyzing how consumer passion can drive "smart" innovations.

Expert-led sessions will explore:

Innovation packaging in fresh-cut; a win-win case
Brian Zomorodi, Senior VP Technology & Quality, Ready Pac Foods Inc.

Magic Moments” a.k.a: Packaging innovation and how to drive the consumer’s passion for products
Robert Croft, Partner, Swerve Inc.
Martin Short, Partner, Swerve Inc.

CASE STUDY: Taking an inside look at Microsoft's smart packaging efforts and shared best practices
David Dunham, Packaging Program Manager, Microsoft

Seminar Three — Innovations in Labeling and Decorating
3:15 - 5:00 pm

Innovations in decorative inks and molding processes have not only helped brands streamline their production and promoted sustainability, but also have found creative ways to engage and interact with consumers. Discover new trends in decorating across global markets and learn how technologies in labeling are helping brands and packagers grab attention on a crowded shelf.

Expert-led sessions will explore:

The challenges of seasonal packaging design: meeting consumer needs from research to concept
Mark Miller, Creative Director, creativewerks, llc

Mixed messages: innovation in metal beverage labeling technology for expanded printing capabilities
Jay Billings, Director of Innovation & Marketing, Ball Corporation

Idea to mold: New laser process capability for structural brand development and mold manufacturing
Adam Nelson, Laser Business Manager, R&D/Leverage
Jason Husk, Director of Business Development, R&D/Leverage



Wednesday, February 13, 2013

Seminar Four — 3D Printing Solutions for Packaging
10:00 - 11:45 am

Commercial 3D printer prices are dropping in 2013. The materials supported by 3D printers are also growing. Finally, technological advancements in multicolor thermoplastic extrusion, photo-catalyzed resins, deposited binders and laser sintering are enhancing prototypes and novel packaging. Discover how to best capitalize on these industry movements.

Expert-led sessions will explore:

Are you in or out: examining 3D printing, rendering and prototyping solutions to achieve efficiency and cost saving in the design/development process
John McComb, Program Manager Structural Packaging, Campbell Soup Company

Client Case study: real world perspective on integrating prototyping into the design process
Jim Warner,
Global Managing Design Director, Kaleidoscope

Leverage 3D printing for packaging solutions
Bruce Bradshaw,
Director of U.S. Marketing, Stratasys

Seminar Five —Robotics in Packaging
1:00 - 2:45 pm

The opportunity for US packaging companies to compete in today’s global marketplace relies upon US competitiveness and innovation. New robotics technologies in packaging prove a key tool to help US packagers enhance product output, improve quality and even reduce costs. Gain insights into the various ways American companies are incorporating and managing new robotics technologies into their packaging operations.

Expert-led sessions will explore:

Practical uses of robotics in packaging
Richard Bahr, President and CEO, MGS Machine Corporation

New robotics technologies and implications for US competitiveness in end of line and palletizing
Walter Langosch, Global Business Development, ESS Technologies, Inc.

Packaging Trends - A Case For Robotics Solutions
Shishir Rege, Product Marketing Manager- CPG, YASKAWA AMERICA, INC., Motoman Robotics Division

Seminar Six — Traceability and Serialization
3:15 - 5:00 pm

Traceability has become the single most important tool and objective to ensure security, quality and safety of packages to consumers. And, for certain markets, in the near future, it will be the law. Understand the new regulatory requirements around traceability and serialization measures that will come into effect for key industries, including pharmaceuticals, medical devices, foods and beverages. Learn about the technologies available to achieve your traceability goals.

Expert-led sessions will explore:

Food traceability today: going beyond compliance to superior quality and customer loyalty.
Jonathan Hawes, Sr., Director of US & Canada Sales, YottaMark

Developing an enterprise serialization plan
John DiPalo, Chief Operating Officer, Acsis, Inc.

Lessons learned from over 16 projects in life sciences involving serialization, traceability and electronic pedigree (e-pedigree)
Bill Fletcher, Managing Director, Pharma Logic Solutions


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