Tuesday, February 14  |  Theater 2 – Booth #3541 Hall C

Go Digital or Go Away-See How New Software Can Empower Med-tech Innovation and Design:
e-Zassi/UBM Canon

12:00PM –12:25PM

Abstract:
In the life science enterprise, most of the innovation comes from the edge of the market, not the center. More than eighty percent (80%) of the market's innovation comes from individuals, such as nurses, doctors, and researchers, or small to medium enterprises. Larger enterprises in the center must find a way to identify, reach out, and work with outside innovators to keep their pipelines full. They must increase the flow of new ideas without taking on legal risks or limiting their own freedom to operate.

The need to speed up the innovation cycle is critical. However, many companies still use antiquated and manual processes to capture and assess outside ideas. They move ideas slowly through an innovation management process that can take months. Learn how new Innovation Management Software tools can help the decision makers in the C-suite make these connections and decisions much faster while sourcing new products faster and with less cost and legal risk.

We will discuss:

Seeing how companies like Medtronic, Covidien, Bard, and others are taking advantage of digital technologies to attract, capture, and analyze med-technologies from outside, third parties

Intended audience: medical company executives, product managers, innovators, product designers, venture capitalists, investors, manufacturers

About the speaker(s):
Peter von Dyck,CEO, e-Zassi

Peter is a Serial med-tech CEO with 20 years medical device experience. Built and sold previous med-tech firm for 15x revenues. He has over 12 issued medical device patents and was awarded the Entrepreneur of the Year by Ernst & Young.

Richard Nass, Director of Content, Medical Devices Media Group, UBM Canon

Richard Nass' key responsibilities include setting the editorial direction for all properties within the Medical Devices Group at Canon Communications. This includes MD+DI, QMED, MED, EMDM, CMDT, MPMN, and OrthoTec, as well the global DesignMED Conferences, and all custom properties and events. Nass has been in the Medical/Electronics OEM industry for over 20 years.

Before taking on the his current role, Richard held a similar position at EE Times Group, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites. Prior to that, he spent six years as the Editor-in-Chief of Portable Design magazine, where he drove the editorial to new heights while launching a magazine and technical conference in China. Preceding that, Rich was a Technology Editor with Electronic Design magazine. Nass holds a BSEE degree from the New Jersey Institute of Technology.


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