Boston 2013 Events

Make the Most of Your Time Here — Plan to Attend the Innovation Briefs Theater

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Designing for Niche Market Startups:
Bleck Design Group
Wednesday, April 10 – 1:30 P.M. – 1:55 P.M.
Booth #923

We will share observations and anecdotal stories that illustrate the critical steps, including: identifying product opportunities, developing and evaluating concepts, design engineering for fast time to market, and transition to manufacturing. This will be summarized in several "best practice" design and development guidelines. The talk focuses on products that might sell less than $1 million to $5 million in the first year of sales, but have great growth potential.

  • We will outline the evolving product design and development processes for companies with $250,000 to $1,500,000 in capital trying to get to market.
  • We will discuss the design of these plans, the practical execution, and how the product design process relates to the visionaries and the investors.

Intended audience: Angel and venture capital investors, plus senior management at small to medium size companies that manufacture medical devices, industrial or consumer products

About the speaker
James H. Bleck, President,

James H. Bleck is the founder and president of Bleck Design Group, an award-winning Boston-area industrial design, engineering and product development firm. Prior to founding Bleck Design Group in 1983, his experience included senior design positions with Latham/Brefka and Digital Equipment Corporation. Bleck Design Group has earned more than 25 design awards from Appliance Design Magazine, Canon Communications, I.D. Magazine, IDSA/BusinessWeek, Structural Plastics, The Chicago Athenaeum, and the International Consumer Electronic Show; including two "Design of the Decade" awards from IDSA/BusinessWeek for the AVC Electronic Voting Machine and Polycom Soundstation. James is current president and co-founder of the Merrimack Valley Venture Forum. He has served as a juror for Industrial Designers Society of America/BusinessWeek International Design Excellence Award and Consumer Electronic Show Innovation Award competitions. He has been an IDSA member since 1977. He has written and contributed to design articles for Design News, Medical Design Technology, Medical Product Manufacturing News, and Moldmaking Technology. He is a frequent speaker on product design to business and academic audiences. He received his BFA in Industrial Design from the University of Illinois in 1976 and completed graduate studies in management at Northeastern University.


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